CM ECO’s 2nd Installment of Workshops with SCI
On 12 November 2019, CM ECO returned to Ipoh for our second workshop with Sunway College Ipoh’s School of Business. This time around, we had our Director of Sales, Adrian H’ng share about “Digital Marketing in a Technology-Driven Business Evolution”.
Adrian discussed topics such as sales and marketing concepts and tools, offline as well as online marketing. Just before he wrapped the session, Adrian conducted a group activity with the participants that incorporated online and offline sales, using the product – stainless steel straw sets.
Students were seen actively chatting with people – face-to-face and online – to market the straw sets. They made sure to highlight specific unique selling points to close the deal.